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Leave a respectful comment. Close Comment Window. Yes Not now. Leave a comment. Share on Facebook Share on Twitter. Transcript Audio. Judy Woodruff: While the presidential candidates disagree on many key issues, their ability to make sure voters know about those disagreements comes down to one main thing: dollars.
Amna Nawaz follows the money for us today on the campaign trail. Amna Nawaz: By all accounts, the election will be the most expensive in history. It's part of a trend that sees each election more costly than the last. Welcome to you, Adav, and thanks for being here. I want to ask you about these numbers. How does that happen? Where is that money going? Why marketing is so expensive, and what plan is right for your business. Sooner or later, most entrepreneurs have to face the reality that marketing is expensive.
In the course of planning a new marketing campaign or trying to grow the business organically, you discover that to execute a strategy could cost thousands, or even tens of thousands of dollars, and to keep it going will cut into your bottom line.
Generally, marketing costs account for things like:. It should also be obvious that different types of strategies will differ in price. Depending on your approach, marketing could end up being very cheap or ridiculously expensive, often based on variables that include:.
Campaign B is objectively more expensive, but it also yields a much higher ROI, both proportionally and in total amount. We also need to consider the prospect of running a business without a marketing campaign. Voting is one way that Americans exercise their freedoms. Politicians spend months campaigning to win an election. They also spend an excessive amount of money to do it. People often ask where the money comes from and why politicians have to spend so much to win elections.
In ; 6,,, dollars were spent on elections. This includes both the congressional and the presidential races. In ; 5,,, dollars were spent and in ; 4,,, dollars were spent on elections The Money Behind the Elections. In the lapse between presidential elections, less campaign spending occurs; however, presidential election years make up for this. The money is spent on a variety of different media advertisements and other campaign aspects. In , President Obama spent 57 million dollars in June alone on his reelection campaign.
Media buys made up 63 percent of that. Another 10 percent was spent on mail, printing, and photos. In the same month, Mitt Romney spent 27 million dollars, where 39 percent went to media buys and three percent went to media and production Good. Some of the money used for these expenses came from the government. The amount that the government can contribute to an election is limited to 20 million dollars per candidate Public Funding of Presidential Elections.
This amount is not low enough considering that the United States is nearing 18 trillion dollars in debt The money that the government spends on elections should be used for something more beneficial to the citizens of the U. This is especially true because candidates receive funds from other sources. A lower government spending limit for elections would profit America and its economy much more than spending millions on political campaigns.
The amount of money it takes for a presidential candidate to win an election also makes running for president difficult for the middle and lower class. A potential president can spend up to 50, dollars of their own money on their campaign. This is especially true because the candidate may not win the election, and would be out 50, dollars if they lost.
Labor Department. This is the amount that the government can give to a candidate. The national party spending limit is two cents per eligible voter Public Funding of Presidential Elections , which equaled around 4,, dollars per party in 14No.
This amount changes with the population from year to year. Do you think anyone watching "Supergirl" in Northeast Philly wants to see four commercials in a row for some South Jersey congressional race? That remote, you know, has a fast forward button. The other TBA, Tattle Bureau of Advertising is starting our own campaign to reach presidential candidates: "You have no new ideas, why advertise in new media? Schneiderman has sent letters to StubHub, TicketNetwork and Vivid Seats asking about the practice of offering seats on secondary markets when the seller may not possess the tickets.
Tickets for Springsteen's tour don't go on sale until Friday. A TicketNetwork spokesman says the company has voluntarily taken down any ticket listings for the concerts until Friday.
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