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Of course, some of these have legitimate uses especially in sales , so you might end up triggering a spam filter by mistake. After repeated offenses, an entire IP address may end up blacklisted.
If too many users in your sending list manually mark your messages as spam, you could become blacklisted. Accordingly, spammers often attempt to manipulate, fool, or mislead their recipients with sensational or false subject lines.
If you include false or deceitful information in your subject field, it could trigger a spam flag. Spammers like to include lots of links and images in their messages, as well as downloadable attachments. This is especially common among cybercriminals, who want to fool recipients into downloading a virus or visiting a certain site.
If you fail to follow any of these rules, you could end up marked as spam. Sometimes, bad HTML formatting, or deviations from other best practices can trigger a spam filter. Remember, almost everyone has the power to establish manual spam settings of their own. If only one person in your contact network is having issues with your messages going to spam, and everyone else gets your emails in their inbox, a manual spam filter is likely to blame.
Your next step should be to understand your email habits and email marketing metrics. Among these are your top senders and recipients, your average response time , and even your busiest days and times.
However, you may want to send HTML emails from your business. That way, you can include some branding elements that make your emails more memorable and helps with engagement. See how simple it is? We include our logo at the top for brand recognition, but most of the email is text.
This makes the email scannable and reminds subscribers about the benefits of being on our email list. Alright, so all of this information has been awesome. Finally, because more people are engaging with your email campaigns, deliverability rates will increase. Sign up for your risk-free OptinMonster account today!
This lets you try out the lead verification system at zero risk. You need to use OptinMonster to target the right audience to your email list. Fortunately, we make that ridiculously simple. You have SO many options for targeting your ideal buyer persona, including:.
But then we also have a list of triggers that help you identify the right subscribers by their interactions with your site. So you could show your optin campaigns after a user has scrolled a certain length of your blog content, for example. Or you could trigger campaigns based on which social media platform your user is coming from.
That will reduce the chance of your emails getting marked as spam and increase your engagement rates. Another way you can use OptinMonster to prevent your emails from going to spam is to use our double optin feature. A double optin asks your users to confirm that they would like to be added to your email list after they optin. It looks something like this:. This helps because sometimes you can get false subscribers by spambots.
When that happens, you can expect your open rates to plummet. Many of our clients choose not to use an email service provider. Instead, they send their email campaigns directly through WordPress.
WP Mail SMTP has been used by over 1,, websites to make sure email campaigns are going to the right place and not marked as spam. Then, you simply need to craft the right email copy and hit send. Wp Mail SMTP will make sure your emails are appropriately authenticated and sent via trust 3rd parties. When you send welcome emails to your new subscribers, tell them to whitelist your emails. Not sure how to set that up?
Check out this resource on how to whitelist an email address with Gmail, Outlook, or Yahoo. Also, having more people whitelist your emails will increase your sender reputation, and your inbox delivery rates will be higher overall. Your readers are still excited about the content they just signed up for, and your brand is fresh on their minds. To prevent this, simply ask your subscribers to drag your emails from their Promotion folder to the Primary folder. Your emails are important to your subscribers, but they probably also get a lot of other emails, too.
Help them find your emails easily by teaching them how to organize your emails into a special folder. Also, remember that engagement is a significant factor that can affect your inbox placement rates. Helping your subscribers keep track of all your future emails will help keep your emails out of spam for good.
You would be surprised how many of your readers would gladly set up this special folder for your future emails. Still worried that your emails might go to spam? Litmus is a suite of email optimization tools that includes a spam checker.
Mail-Tester is a free spam checking tool that gives you an easy-to-understand score out of 10 on a scale of spamminess. Exclusive Bonus: Download the free Email Deliverability Checklist to make sure your emails always reach the inbox! If so, let us know on Facebook , Twitter , or in the comments section below.
Tired of learning how to get more leads and ready to take action? Join OptinMonster today risk-free to help your brand reach its full potential! Nicely Explained Mary! Love to know about these reasons here, it will be very helpful to me. Thanks s lot. Your blog timing is perfect, Mary. Reading through your tips helped me solve the problem of why my previous emails were not arriving. The acronym was too close to another popular one. Thank you for your wealth of info!
I am so happy you enjoyed it, Keri! Great question. Canada has their own spam law, called CASL. Not only are your blogs well researched, but the tips shared are useful, relevant and doable. My instinct is that your target audience would really appreciate reading and learning from these blogs.
Such a wonderful list of eye opening list. Really learnt a lot here. Just started building a list on my blog and found these tips useful for my mailchimp campaigns. I am so glad you learned a lot from this post, Donfelix. Congratulations on launching your new blog and email list— so exciting!!
CASL however you need explicit opt-in to a specific email stream. If you can't sign in, go to Account support. Block senders or mark email as junk in Outlook.
Receiving email from blocked senders in Outlook. Need more help? Expand your skills. Get new features first. Was this information helpful? Yes No. Thank you! Any more feedback?
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