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Blend fruit with water until desired consistency. Add sugar to taste. Want more Thrillist? Skip to main content Drink Fruits. Making agua frescas at home. Fruit of choice feel free to mix flavors, like strawberries with lemon Water Sugar, to taste Optional: mint, lime juice, basil, or any other herbs.
Follow her on Twitter katthompsonn. Make Fun. Thrillist Serves. Enter your email address Subscribe. Social Media Links. After all, you do happen to be reading this, and why would you want to know the untold truth of Fresca if you didn't want to have more reasons to love it?
As if you needed more reasons. Here's one that only just occurred to us as we were meditating on the loveliness of the recently-trending grapefruit-soda-infused Paloma cocktail : have you ever thought about the fact that Fresca was grapefruit soda way before grapefruit soda became a thing via Brisan Group?
You already know Fresca has lots of flavor but zero sugar, carbs, and gluten. You already must appreciate the fact that it's a cloudy soda, as opposed to a clear soda, which kind of makes it look like a snowstorm in a glass true fact, that, as you shall soon find out.
And you probably already appreciate that Fresca won't stain your clothes if you dribble as you drink not that you do, but still. So, really, what more do you need to know? Lots actually! Please join us for the deepest dive anyone has ever taken into everything Fresca. For the fact that Fresca even exists today, Fresca fans have the original on-trend sugar-free slash diet slash low-sugar slash zero-sugar soda to thank: " Tab " stylized as "TaB" for purposes of its logo, may it rest in power, via Snopes.
Fresca was the second artificially sweetened soda launched by The Coca-Cola Company. The first was TaB, which made its debut in with an eye toward attracting the "beautiful" people via Wall Street Journal — or at least the calorie-conscious. Although not everyone loved Tab's literally-saccharin flavor, it was generally so well-received that the idea of following its success up with a sugar-free soda that tasted nothing like cola was an obvious next step. So in , Fresca rolled out to test markets.
When Fresca was first introduced in test markets, Coca-Cola decided to take a novel approach to winning over new consumers. In fact, Coca-Cola decided to take Fresca in a completely different direction — by marketing the citrus-flavored beverage not as an alternative to soda at all, except insofar as sparkling water is considered a soda.
In other words, Fresca was positioned as an alternative to seltzer, despite that it has an audacious, rather than a subtle, flavor, and is artificially sweetened. In addition, Coca-Cola made the very wise decision to cover as many bases as possible with their marketing of Fresca.
When Fresca first came out, it was marketed as both a beverage that could stand on its own and as a mixer for alcoholic beverages. And it worked. Boy, did it work because after more than 54 years, not even counting the years during which Fresca was in test markets, Fresca is still happily ensconced in Coca-Cola's permanent lineup well, as permanent as that can be. And Fresca manages to do so without a record of sales that come even close to classic Coke's, according to Deseret News , which pointed out that for , just for comparison's sake, Fresca's sales were at Of course, it doesn't hurt that the love for Fresca stands as a unifying characteristic of Generation X via YouGov.
When Fresca was first introduced by the Coca-Cola company back in , the marketing team was searching for a way help consumers to distinguish, and perceive the added value represented by, Fresca — versus its recently released zero-calorie, cola-flavored older-sibling, Tab.
What they ended up coming up with was the idea that Fresca offered a "blizzard" of taste. Now, that might have made a bit more sense if Fresca hadn't been launched in the dead of winter.
Or looking at it from a different perspective, perhaps it made perfect sense because if you take a look at a glass of Fresca, you can see that it does kind of, at least abstractly, resemble a well-contained snowstorm. And since Fresca was launching in February, perhaps the marketing team thought that associating Fresca with a winter weather condition was almost like sending a subliminal message via Business Insider.
As it turned out, the marketing team behind Fresca's launch deserved big-time props because Fresca's big launch party in New York City coincided with one of winter 's biggest snowstorms.
When "Fresca was ready for the big time," Coca-Cola writes on its webpage devoted to Fresca's origin story, only one venue seemed to represent the brand's new beverage properly, and that was New York City. More specifically, that meant the then-four-years-old-but-already-renowned restaurant, the Four Seasons, which opened in in the "architecturally acclaimed Seagram's building" at the super high-end intersection of Park Avenue and 52nd Street in midtown Manhattan.
Architecture buffs may know the restaurant's interior space because of its own architectural significance. To entertain guests, Coca-Cola hired 's version of an alt-rock star, Mitch Miller, who hated pop music according to "Jazz Singing" by Will Friedwald Scribners , via Festive Fanzine but was nevertheless commissioned to write and record an apropos theme song for the fete. The "Blizzard Theme" is still available on vinyl today via Amazon. And yes, there was a blizzard that day, but that worked right into Coca-Cola's plans!
Diet soda is as popular as it is controversial, according to Healthline. One reason for the ongoing controversy is that while diet soda adds no sugar, calories, or carbs to one's diet, it does offer a generous helping of manufactured artificial sweeteners made from various chemicals that can be disconcertingly difficult to pronounce. When Fresca was launched in , it was getting its sweetness from cyclamates, just as its precursor and inspiration, Tab, did.
Within a year, however, the Secretary of the U. Department of Health, Education, and Welfare, was standing on a podium — holding a can of Tab, no less, and announcing that cyclamates were henceforth banned because their consumption increased the risk of bladder cancer in lab animals via Wall Street Journal, via I Love Tab , and Fast Company.
After cyclamate was banned, Fresca, like Tab, came to rely on saccharin as its primary sweetener via Coca-Cola 's history of Diet Coke. Starting in , Coca-Cola replaced the saccharin with aspartame, and while Tab drinkers balked despite the warning labels the FDA now required for products containing saccharin , Fresca drinkers kept right on via The Conversation.
By , Fresca was all in with a reformulation consisting of "one percent real fruit juice Today, the artificial sweetness of Fresca comes from a combination of aspartame and acesulfame potassium via Fooducate , neither of which has the cleanest reputation among health professionals via Healthline.
Just like everything else, Fresca is not above becoming the topic of misinformation and fake news. Here and there over the years, there has been talk of Coca-Cola having come up with a sugar-sweetened Fresca. Some say that sugar-sweetened Fresca was unique to Latin America until or depending on whom you're talking to , which is when Fresca allegedly "responded to requests for this product from immigrant communities" by introducing sugar-sweetened Fresca via Pipi Wiki.
But here is where the story of sugar-sweetened Fresca goes off-course: the sugar-sweetened soda in question is called "Citra. In any event, Fresca does not offer a sugar-sweetened version. Fresca is and always has been, strictly speaking, a sugar-free soda. The way that Fresca has sought to characterize itself has evolved quite a bit over the years, with the latest iteration being as a sparkling "soda water" with the flavor of "Grapefruit Citrus.
It hits the sweet spot somewhere between a soda and a flavored sparkling water.
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