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BusinessWire is a global leader in press release distribution and regulatory disclosure. Public and investor relations professionals rely on the service to deliver their news to target audiences and trusted sources. On average, a newswire service publishes between and 1, releases per day across various sectors, while providing additional public relations services.
These include a diverse collection of communication tools tailored for investor relations IR , company news, press releases, and disclosure requirements. Some areas of interest include investment vehicles, accounting and compliance, regulatory news, earnings and dividends, and the banking industry.
This spans financial services, science and technology, and public policy. Writing a press release is a great way to create buzz around products, partnerships, or any noteworthy news. It nudges journalists and reporters to cover the story and build trust with a growing audience. The ultimate goal for companies in issuing a press release is to gain instant exposure, build trust with existing and prospective customers, and increase traffic to their website or stores.
The benefits of press releases are clear but some limitations still remain. As a marketing tool, press releases alone can't support a marketing strategy. They are limited in reach and can come across as insincere or shallow. Companies produce the press release to showcase the good without any mention of the bad. For example, an earnings release will highlight key financial metrics for the recently completed quarter and commentary from management. The release includes headline revenue and earnings per share EPS numbers plus growth from the previous year and quarter.
There is usually a narrative of why numbers came in where they did and if they met or exceeded their guidance. Stocks tend to move wildly after an earnings release because the new financial information hits the market causing a revaluing of the company. In addition to financial figures, press releases list valuable contact information that can assist investors in their research, like the company's web address, and contact and address information.
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Personal Finance. Your Practice. Popular Courses. Business Small Business. What Is a Press Release? Key Takeaways Press releases announce newsworthy events or disseminate material information to the public about a company.
Here are some of the key features:. Getting your press release in the hands of the news media most likely to be interested in what you have to say is your next challenge. So think about who is likely to care at all about your news?
This might include:. Email is fine. A well-written press release, formatted properly, and sent to the appropriate reporter can yield thousands, or even tens of thousands, of dollars of free publicity. Get free online marketing tips and resources delivered directly to your inbox. In the meantime, start building your store with a free day trial of Shopify. Try Shopify free for 14 days, no credit card required.
By entering your email, you agree to receive marketing emails from Shopify. Email address. Your store name. Create your store. Opens in a new window Opens an external site Opens an external site in a new window. Business encyclopedia Learn everything there is to know about running a business. Search Search. Press Release 2 minute read. What is a Press Release? Reasons for a Press Release There are a number of situations that might call for the use of a press release, such as: Company announcement - Restructuring, expansion, relocation, new locations, strategic partnership, new financial backers or investors are all worthy of a press release.
Product announcement - New products, improved products, new brands, new retail outlets carrying the product could all be announced through a press release. Employee announcement - New hires and promotions are worthy of a press release. Honors or awards - Awards or special recognition given to a company, product, project, or employee are all press release-worthy.
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